About Us

Groomy is an Australian label based in Melbourne. Here's a little something about how we got started and what we do these days...

Our online shop opened up back in 2010 by Groomy's creator, Tania Fittkau. Now run by a small team located in Brunswick, we are best known for our unique range of toiletry and cosmetic bags. Every inch of our bags are designed in-house with a huge emphasis on practicality. Our fabric designs aim for uniqueness and playfulness, while the construction is all about functionality and durability.

After the success of our toiletry and cosmetic bags we expanded our range to include toiletry and travel accessories that are the perfect complement to our bags.

Enough about us! Time to check it all out for yourself.